PEE analysis of two articles

In article 1 from the Guardian website, portrays the news story in a very empathising way. For example it uses words such as ''cheat'', ''scandal'' and ''inundated''. The publisher uses these kinds of words to exaggerate the crisis in order to appeal to the target audience. Only negative phrases seem to be exaggerated in this article as to make the crisis itself seem worse and possibly a larger scale problem. As well as this, it could be used to influence reader's opinion on the matter itself and could cause even more problem for Volkswagen. Article 2 also uses this language technique for similar results. The words it uses are ''scandal'', ''cheating'' and ''rogue'', from this we can see it uses two of the same exaggerated words. This suggests both articles had similar intentions and shared the same view of the topic. The downside of this could be that readers are getting 'fed' the same information from different sources which limits their ability to judge the situation themselves.
Article 1 uses many different quotes as well as variety of statistical figures. For instance the quote from the head of the Society of Motor Manufacturer and Traders in Britain and also figures such as ''4,000 cars, which represent about 3% of the car group’s UK stock''. The use of these techniques allow the reader to gain an insight into the scale of the issue and quotes from different groups help the reader to apply to story to life. Whereas the second article does not consist of any quotes and only includes a few figures. Some of the figures present are: ''The cars taken off the market represent 3% of VW's stock in the UK.'' Therefore this article is not as affective as the first one and does not give the reader as much information about the issue.

Article 1: http://www.theguardian.com/business/2015/oct/01/vw-suspends-4000-vehicles-sale-uk
Article 2: http://www.bbc.co.uk/news/business-34410390