Donate today and help save children's lives
Every five seconds a child under 5 dies of a preventable cause. It's shocking, but with your help we can change this.In fact child survival rates are better now than ever before. And we've already improved the lives of more children around the world than any other charity. So it really is possible to make a difference. But there are still millions of children who need our help.
Our goal is to give every child the best possible start in life. Whether that means immunising them against deadly diseases (like the child pictured above in Burundi) or making sure they can go to school. With your support we can continue to be there for children, wherever they need us.
Please donate and support our ongoing work with children around the world.
Source: http://www.unicef.org.uk/landing-pages/donate-unicef-charity/?gclid=?utm_source=bing&utm_medium=cpc&utm_term=charity%20organisation%20uk&utm_campaign=Bing_Generic_Donate_UK%20%5BE%5D&sissr=1
The organisation uses a very powerful and effective strategy presented in the title: 'donate today and help save children's lives'. They encourage people to donate the money as quick as possible by saying that whoever do so will become a hero. The plurality of the verb child makes people want to donate the money even as they will save more than just one life. The use of statistics at the very beginning, already provides the reader with an overview of the issue as they can imagine it. The verb 'preventable' makes the reader think that the cause can be avoided so why isn't it? Therefore the reader may already start thinking of providing those children with the financial help and as reading the next sentence the reader is being encouraged to do so even more by the organisation.
In the next paragraph UNICEF presents its organisational power by stating that they have already improved the lives of more children around the world than any other charity. It also presents their hierarchy and makes the reader think that this organisation is the most effective. The organisation also tries to tell the reader that those who make the donations almost become a part of the organisation. ..''Millions of children who need our help..'' Therefore, they not only contribute in the action of saving children's lives but they also make the organisation stronger and even more successful. UNICEF also clearly states its goal and tries to say that through reader's support and donation this goal can be met. Towards the end of the text, the organisation uses some politeness strategies by using the phrase 'please'. This makes an impression that readers help is needed, otherwise the organisation will not meet its goal and millions of children will die. The organisation is almost begging the reader to donate the money, as every small donation counts and can make a big change.
Good understanding. Link more closely to the language used and apply terminology e.g. you say they are saying you will be a hero but they don't SAY that, they suggest it through the connotations of "save" which could include 'bravery' and 'helpfullness', both heroic qualities - this is called the implicature of the text and here it has high levels of influential power, which is important in getting people to part with their money.
ReplyDeleteAlso check word classes: "save" is a verb but "child" is a noun - you can only pluralise nouns, so that's one way to check.
ReplyDelete