Text B BBC News Report

The genre of this text is an online article written in the form of a news report, published on the BBC website. The headline, which is a declarative; ''Labour wins majority on Bristol City Council'' is quite simple because it gives the readers an overview of what the report is actually about. Therefore, readers who have supported the Labour party may be interested in the report, whereas those who are oppose it may not bother reading it, as they can already assume that most of the report will be mostly focused on the Labour party. The use of a dynamic verb ''wins'' gives across a strong meaning as it portrays the success of the Labour party. Providing the reader with a clear summery of the result; may be useful for those who do not have the pragmatic understanding to be able to understand the remaining content of the report. However, the use of a noun ''majority'' is almost like a surprise, because it does not state a particular figure. This noun might have been used to interest the readers and make them want to read the report; as it will be the only way to find out about those figures. Throughout the report I can spot various abbreviations such as '' Greens'' and ''Lib Dems'' which will already be familiar to readers who have an interest in politics. Therefore, the intended audience are adults who have an interest in politics and elections. Another simple yet powerful sentence is '' UKIP lost its only seat in the city'', which suggests of the lack of focus on the UKIP party since it was only mentioned briefly. The use of verb ''lost'' brings out the connotations of failure and disaster, which represents the negative image of the UKIP party that could also possibly suggest the dislike of the party shared by the producer of the report. Different candidates were also represented in different ways, for instance George Ferguson a leader of the Labour party since 2012 was represented as an ''independent candidate''. The adjective 'independent' portrays Ferguson as a strong and successful candidate who managed to hold his position for over 4 years. The producer of the report also stated that Ferguson held a ''leadership position'' which suggests that he had influencial power over others.