The patterns of advertisement slogans

Majority of the advertisement slogans consist of 3-5 words therefore they're very short and usually quite catchy. This makes the slogans easy to remember which is the main purpose of it as it increases the sales for the companies. The slogans are usually aimed centrally at the audience for instance ''You're better off at Asda''. The way that these slogans are aimed makes us feel just as if someone was speaking directly to us, perhaps giving us a friendly advice and helping us out. Some of the slogans may also consists of a command for example ''Just do it'' . The use of 'just' represents how easy something can be; it's like saying 'Just do it and get it done' as it's quick and simple. ''Just do it'' is a slogan of Nike clothing brand which mainly sells workout clothing, therefore the slogan may also be a form of a motivation for many people.There are also slogans which include abbreviations ''I'm lovin' it'' by McDonald's, or alliterations ''P-P-P Pick up a penguin'' slogan of a Penguin chocolate bar.