Text A YouGov website

The genre of this text is a website, funded by the government. Its primary purpose is to persuade the receivers to have a look at the various articles and read about the aspects that the receiver has the most interest in. This purpose is mostly illustrated by the use of a synthetic personalisation ''welcome''  at the very top of the website, which shows the positive approach that the producer has towards the readers. It also represents the 'bond' that the producer creates with the receiver, to make them feel appreciated; as this will make people want to stay on the website. The use of an interrogative ''What would you like to do?'' suggests of a wide range of options that the website provides for its readers; which helps to hook them into its content as they want to know what is there for them. It also presents that the readers have a choice, which means that the are not being forced to only read a particular article for instance. Whereas, the use a direct address ''you'' presents that the producer prioritises its readers and wants them to feel special and just as if they were being cared for. This will make an impression of kindness which will most likely persuade the readers to stay on the website. The secondary purpose of the YouGov website is to get the readers involved into various actions such as expressing own opinion in a daily poll. This is being done through the use of an affordance which is a 'take part' button, because it allows the readers to take part in the poll and present their views on the current issues. The main reason the readers are given an opportunity of expressing their views in a poll is because it will make them know that they can also contribute in certain actions rather than just read about them. Therefore, they might become willing on visiting the website more often in order to regularly contribute and express their views. However, the graphology of the website, such as its layout is a constraint, because the information is spread out across the page which might discourage some readers from reading further onto the website. The use of modern features such as animations and a combination of grey, white and red colours portrays that the website is aimed at young adults, because they will most likely get attracted to this theme and the unique design. The use of images supported by the range of words from the lexical field of business (membership, debate) present that the website also appeals to business people, as they will share the pragmatic understanding of current issues. The website also features a limited range of adjectives such as ''amazing'' and ''new'' as well as a superlative ''largest''. These present an innovation and improvement, which engages the audience to read the particular sections of the webpage in order to find out more. Whereas, the use of verbs such as ''share'', ''analyse'' and ''support'' represent the action towards significant changes, which can then persuade the reader to contribute in it by sharing their views for instance.